About us

Founded: 2014 in Stockholm, Sweden
Employees: 80
Nationalities: 14

We're currently available in Sweden and Norway.

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Call us dreamers if you like, but we want to help people feel good about money.

In a world of overspending and easy credit, it’s no surprise that money is the number one source of stress for millions of people.

We created Dreams to level the playing field. To give people a better chance of achieving their goals, and a simple way to take control of their finances.

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We use behavioural science to design financial services that fit neatly into people’s lives, making it easier to save, invest and pay off debt.

As a result, the Dreams app is personal, easy to use and incredibly effective. It’ll even help you find money you didn’t know you had.

“The human brain isn’t wired to save money. Behavioral economics allows us to talk about money in a way that makes sense to our brains and mirrors our actual behaviour.”

Elin Helander, Chief Scientific Officer.
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Saving and investing with Dreams is safe, secure and reassuringly simple.

  • We partner with world-class banks, like Ålandsbanken in Sweden, Storebrand Bank in Norway, and global investment house, AXA-IM.
  • We have a top-class security system, and all savings are covered by a governmental deposit guarantee.

“Since launch day, Dreams has made its mark, and is now firmly footed as the leading savings service in Sweden and Norway.”

Henrik Rosvall, Co-founder, CEO
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We’re proud of our inspirational community of dreamers, helping each other to succeed.

Nordic Dreamers is a space to interact, engage, and share experiences about dreams and feeling good about money.

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“Having a close bond with our user community is not only key for the development of the Dreams app, but also important to us on a personal level.”

Caroline Ehrning, Community Manager